Cult is a Russian-based record label working with the dance and electronic segments of the scene. The concept is sticking to simplicity leaving space for bringing artists upfront.
Like with its sister label Faza, the purpose here was to find a way to reflect the local scene and its specifics. Since all the releasers are also Russia- or CIS-based, we decided to stick to some old Soviet vibes, particularly, the font.
For the releases where possible, our team used press shots of artists and added diverse elements reflecting their tracks. The rest of the single covers do not concede and create the best perception of each song possible.
As a standard part of the visual artist pack, Youtube versions were created for each release. Based on the artworks, the elements on them were animated and brought to life.